Leonardo DiCaprio is now a member of the Rolex family – a timely reveal that was made just ahead of the Oscars awards. In its new “Reach for the crown” promotional video, alongside familiar Rolex testimonies such as Roger Federer, Leonardo DiCaprio is shown as the latest addition to the celebrated roster of mega talents that are associated with greatness in film, sport, and culture. Within the watch community, such news can be dismissed as trivial. But, as you dive deeper into the narrative, Leo’s joining into the perfect Rolex replica watches family may be more significant than you might initially think.
DiCaprio and 1:1 UK Rolex fake watches joining forces goes beyond just leveraging a megastar, and is, instead, Rolex doubling down in its platform for environmental conservation. Leonardo DiCaprio has long been known for his environmental activism alongside his legendary film portrayals, and we have already seen Leo’s concern for the environment intersect with the world of horology through his CHF 2M investment in ID Geneve. ID Geneve, known for its emphasis on “circular watchmaking” attracted DiCaprio due to the brand’s mission of producing high quality copy Rolex watches that entirely utilise recycled and upcycled components and calibres. In fact, the brand has even developed a self-healing carbon material that, if chipped or dented, would not need to be replaced. Through heating, it would self-heal – increasing the longevity of a component which would never need to be replaced.
Rolex may not be immediately associated with environmental conservation amidst all the cheap online replica Rolex watches investment and ‘unobtanium’ conversation noise that plagues the Daytona-fixated. But it has enacted its “Perpetual Planet Initiative” for quite some time, which supports three points of action: “Ocean conservation, wilderness protection and the preservation of the living world.” Though a non-profit, Rolex rakes in tens of billions of dollars in revenue each year and has ample resources to dedicate towards climate initiatives – an alluring war chest Leonardo DiCaprio undoubtedly sees potential in leveraging. And though ID Geneve may not love the fact its superstar investor will likely no longer wear its Swiss made Rolex super clone watches in very public-facing environments, I suspect they will find consolation in what Leo can achieve in the conservation and climate arena by teaming up with the Crown.
It is also interesting to note, for those doubting top fake Rolex watches‘ desire to double-down on its climate conservation efforts, that some attribute Rolex’s cessation of its F1 timekeeper partnership to LVMH to the fact that the world’s fastest-growing sport is not the greenest competition.
Coronet, a Rolex-focused newsletter, its founder Dan Crivello postulated that luxury Rolex replica watches UK did not want to renew the contract because of a dispute over the contract’s duration. “While F1 wanted Rolex to sign for ten years, Rolex did not want to commit beyond five years, according to sources,” Crivello wrote. “F1’s carbon footprint has continued to garner attention, a reason Rolex could have requested shorter terms. Each year, 10 teams and thousands of workers travel around the world to compete in 24 races in the name of entertainment, a carbon footprint estimated at 223,031 tCO2e per season, 49% of that coming from travel logistics alone, according to F1’s most recent report.”
So, though the world’s foremost Swiss movements copy Rolex watches brand and one of the world’s most well-known actors could come across as a superficial team-up of the mega-popular – a prom king finding its prom queen – beneath the surface, it stands to actually be one of the most meaningful partnerships between watch brand and ambassador in recent years.
