Earlier this month, Sotheby’s announced an auction dedicated to Tom Brady’s stuff, including game-worn jerseys, sweaty wristbands, and—most important—21 watches. Only a few of the Swiss made Rolex replica watches were revealed as part of that initial announcement, but the auction house unveiled the full collection this morning—and it looks like Sotheby’s saved arguably the biggest gem of all until now. Included in the wordy “The GOAT Collection: Watches & Treasures From Tom Brady” is one of the most handsome Rolex watches ever made: the high quality fake Rolex Cosmograph Daytona ref. 6241 “John Player Special” watches.

This is the type of UK 1:1 replica Rolex watches that has everything going for it. The Daytona is already the most desirable piece in the Crown’s catalog, and it’s hard to think of a paint job cooler than this variation’s gold-and-black configuration. If we think of the 6241 as a pyramid, Brady’s version sits at the very peak. In total, Rolex produced only roughly 3,000 of this reference—that’s the base. The next tier is gold versions of this watch, of which there are estimated to be about 400. Rolex made an even smaller fraction of these perfect Rolex copy watches with black dials, as seen on the example Brady is bringing to auction. And if all that wasn’t cool enough, the black-and-gold design also earned this piece the “John Player Special” nickname because it matched the livery seen on Lotus F1 cars sponsored by John Player cigarettes in the ’70s.

Brady and the JPS were a pairing that flamed out quickly. After spending years as an IWC ambassador, Brady has quickly become a megacollector in retirement. His first months of horological freedom were marked by a slew of impressive and expensive modern luxury Rolex replica watches UK: blinged-out Rolex Arabic-Dial Day-Dates, Richard Mille pieces, and the controversial Puzzle Dial Rolex. So when Brady turned up with this JPS during a ceremony honoring him at a New England Patriots game last season, it felt like further confirmation of his collector bona fides. The JPS would be the rarest and coolest watch in many people’s collections, and that includes folks like Brady who can theoretically get their mitts on whatever they want.

In 2023, a non-Brady version of the JPS sold for 2,238,000 Swiss francs (roughly $2.6 million). Sotheby’s put a predictably conservative high-end estimate of $900,000 on this top fake Rolex watches. Despite all the turbulence in the watch market at present, rare Swiss movements super clone Rolex sport watches are the category most immune to those headwinds. It will be fun to see if the Brady effect pushes this watch’s value even higher.

This is the first-ever auction to include Brady’s Rolex replica watches for men and he says it’ll be the last. “I’m not the first person to say this, but as you get older, you understand that time is everything,” he told Sotheby’s. “Where you put your energy is a direct reflection of your values. I’m signifying a step out of my playing career, and recognizing that others will cherish these items the way I value the ones in my collection. This is the only time this will happen, so hopefully people will take advantage of the opportunity to put something so meaningful of mine into their own collections.”